Episode 254 (Season 8, Episode 7)

Build Your Brand

If there was ever an episode that we did our best to avoid offering details on real estate-related materials, this might be the one!

Frankly, there is more talk about Adam Driver than brand marketing. So much so that we’re worried that Mr. Driver himself may come after us! (Especially considering that he has family in Indiana, so we’re basically in his backyard!)

If you’re short on time, the main takeaway is to work on building your brand, since it’s essential to the success of your business.

However, If you’re long on time, enjoy our talks about peeing your pants, Indiana’s criminal class, and a flashback to our locally famous LinkedIn episodes! Great stuff…we think!

SHOW NOTES

• Last time you peed your pants? [2:02]
• Todd learns about aging mens’ prostate issues! [4:17]
• Christian’s brand is a lavender-colored polo [7:03]
• Ask yourself, “who am I?” [10:14]
• Have someone vet you online and see if they can determine who you are [13:50]
• Partner up with locals in the area to show you’re the local expert [17:17]
• Terry can’t help but plug Taco Bell and the Detroit Lions [19:48]
• Todd teaches a Masterclass in successfully talking to a softball umpire [22:02]
• Cornfed Criminals! [23:50]
• Todd spends more time on Adam Driver than real estate content [25:30]
• Where do you put your content? [29:58]
• The Boom Team falls back into their “LinkedIn Energy” [30:50]
• Make sure to cross-promote your content [34:06]
• Assignment:  Create a 30-day Marketing Plan [36:29]

SHOW LINKS

• Admiral Stockdale: https://youtu.be/hk53qOhq40M?si=020E1oG1f2KscZd8
• The Knox Fox Real Estate Group: https://www.theknoxfox.com/
• Detroit Lions: https://www.detroitlions.com/
• Taco Bell: https://www.tacobell.com/
• Adam Driver: https://www.imdb.com/name/nm3485845/
• Boom Podcast, Episode 215: https://boomrealestatepodcast.libsyn.com/20210305-boom-podcast-s5-episode-215-linkedin

BOOM LINKS

Email: info@boomrealestatepodcast.com

Web: www.boomrealestatepodcast.com

Facebook: https://www.facebook.com/boomrealestatepodcast

Youtube: https://www.youtube.com/channel/UCt1P-rEDZ1h2UYT20EN4mYQ

30-Day Jumpstart: www.Boom30.com

Book the Boom Team for a speaking event: boomrealestatepodcast.com/speaking

Sign up to be coached by the Boom Team: boomrealestatepodcast.com/coaching

Episode 253 (Season 8, Episode 6)

Love on Your Sphere

The Team needed some time off to do their own independent research about air conditioning systems in cars. Unfortunately, they still disagree. Fortunately, Todd is still right! [This is still being actively disputed. - editor]

Regardless though, they are ready to move on and argue about other things now. In this episode, we head down the warm path of sphere of influence marketing and why you should be showing your peeps all of your love!

Grab a warm cup of orange juice (yuck!) and enjoy the show!

SHOW NOTES

• Terry asks for an apology from Todd [1:40]
• Megan gives a sneak peak into what it’s like living with Todd [3:30]
• Terry’s mom loves his brother more than him [5:50]
• There’s nothing better than loving on your sphere! [7:48]
• Megan is going to take this episode off [9:37]
• Todd considers going fruitarian [11:33]
• First step:  Get a list together of all your past clients [12:55]
• Be a clientatarian! [14:24]
• Cornfed Criminals y’all! [15:48]
• Second Step:  Ask your current clients for introductions to their sphere [21:51]
• Don’t forget to add value and not always be asking for them to help you [25:36]
• Terry says “potential” strangely [27:40]
• Find the right balance of quality and quantity of touches [30:20]
• Be cautious of mass texting [33:33]

SHOW LINKS

• Fruitarian: Good or Bad: https://health.clevelandclinic.org/fruitarian-diet-is-it-safe-or-really-healthy-for-you
• Official Website for Mike Epps: https://mikeepps.com/
• 101 Words You Mispronounce: https://www.scienceofpeople.com/mispronounced-words/

BOOM LINKS

Email: info@boomrealestatepodcast.com

Web: www.boomrealestatepodcast.com

Facebook: https://www.facebook.com/boomrealestatepodcast

Youtube: https://www.youtube.com/channel/UCt1P-rEDZ1h2UYT20EN4mYQ

30-Day Jumpstart: www.Boom30.com

Book the Boom Team for a speaking event: boomrealestatepodcast.com/speaking

Sign up to be coached by the Boom Team: boomrealestatepodcast.com/coaching

Episode 252 (Season 8, Episode 5)

Tighten Up Your Lead Followup

Before you can have a tight business, you need a tight you! How’s do you perform on the “sit-and-reach” test? Can you do the splits? Do you jog?

Go ahead and test all those things, send us the results, and then continue to listen to this podcast episode where we dive deep into tightening up your lead gen followup!

One of the biggest things we agents omit in real estate business is the people we already know that will eventually be engaging in a real estate transaction. We get their attention but we don’t keep their attention. That’s where we need to refine our lead follow up game!

For tips on how to do that, give this episode a good listen…after you are able to do your splits, of course.

SHOW NOTES

• How’s your squat game? [2:20]
• Side-to-side splits are pretty tough [3:48]
• What’s your sit-and-reach PR? [4:43]
• Do you run much? [7:45]
• Lead followup is the bread and butter of our business [10:12]
• Ginormous was coined by the movie Elf [11:57]
• First step: analyze your lead gen follow up [13:04]
• Where do you stand on Google Sheets versus Microsoft Excel? [16:20]
• Step two: figure out what needs to be modified [19:39]
• Do you have a viable CTA (Call To Action) [21:21]
• Cornfed Criminals! [23:40]
• Christian is an anti-secter [25:19]
• John Wooden’s criminal ties [28:31]
• Put it all together:  Analyze, modify, and then add! [31:49]
• Action Step:  Identify your Top 10 Leads and make that your frog! [32:39]

SHOW LINKS

• Sign up to be coached by The Boom Team: boomrealestatepodcast.com/coaching
• How to train to do the splits: https://www.wikihow.com/Do-the-Splits-in-a-Week-or-Less
• This site doesn’t actually work right now: boomninjawow.com
• Fun Facts about Rob Lowe: https://www.ranker.com/list/rob-lowe-facts-whoa/elle-tharp
• Sheets vs. Excel: https://zapier.com/blog/google-sheets-vs-excel/
• 99 facts about John Wooden: https://www.latimes.com/archives/la-xpm-2010-jun-13-la-sp-wooden-99-20100613-story.html

BOOM LINKS

Email: info@boomrealestatepodcast.com

Web: www.boomrealestatepodcast.com

Facebook: https://www.facebook.com/boomrealestatepodcast

Youtube: https://www.youtube.com/channel/UCt1P-rEDZ1h2UYT20EN4mYQ

30-Day Jumpstart: www.Boom30.com

Book the Boom Team for a speaking event: boomrealestatepodcast.com/speaking

Sign up to be coached by the Boom Team: boomrealestatepodcast.com/coaching

Episode 251 (Season 8, Episode 4)

Increase Your Lead Gen Efforts

We don’t even know where to start, so we’ll just be blunt with you. The Boom Team, (mostly Todd and Terry), spent the first 15 minutes of this episode, (and much of the rest), fighting about how a car’s A/C works. Did either win the argument? You’ll have to listen to weigh in.

So to recap, on our 251st episode, we simultaneously put together what could be argued as both the best and worst episode ever! Who do you stand with—Team Terry or Team Todd?

Give it a listen and let us know if you think this was great or awful. Also, let us know your thoughts are on how you think air conditioning works. Oh, and learn about the importance of increasing your lead gen efforts, too.

SHOW NOTES

• Things escalate very quickly and get “heated” [2:02]
• Todd and Terry scream at each other [3:22]
• Megan gets into the mix [5:04]
• Christian now gets into the A/C talk [6:20]
• Terry needs Tylenol [7:43]
• The Team leaves the studio to inspect Todd’s A/C [8:50]
• The Team leaves again to inspect Terry’s A/C [11:55]
• No one can explain what Max A/C is! [13:31]
• Some podcasts don’t have a Max Listener button! [15:55]
• Focus on what works with your lead gen [18:27]
• Megan tries to trigger Todd again, but almost gets Terry instead [20:59]
• Where do you stand: Team Todd or Team Everyone Else [21:29]
• Modify your lead gen efforts and make them better [24:00]
• Cornfed Criminals! [25:50]
• Indiana is more than “average, nice people” [26:45]
• James Dean’s criminal claim to fame:  a speeding ticket [29:40]
• Todd tries to tie criminal nature into A/C operations [31:50]

SHOW LINKS

• Sign up to be coached by The Boom Team: boomrealestatepodcast.com/coaching
• How air conditioning works in a car: https://www.uti.edu/blog/automotive/air-conditioning
• 35 Best Corn Recipes: https://www.thepioneerwoman.com/food-cooking/meals-menus/g35993911/best-corn-recipes/
• Boutros Boutros-Ghali: https://en.wikipedia.org/wiki/Boutros_Boutros-Ghali
• 10 things you didn’t know about James Dean: https://www.history.com/news/10-things-you-may-not-know-about-james-dean

BOOM LINKS

Email: info@boomrealestatepodcast.com

Web: www.boomrealestatepodcast.com

Facebook: https://www.facebook.com/boomrealestatepodcast

Youtube: https://www.youtube.com/channel/UCt1P-rEDZ1h2UYT20EN4mYQ

30-Day Jumpstart: www.Boom30.com

Book the Boom Team for a speaking event: boomrealestatepodcast.com/speaking

Sign up to be coached by the Boom Team: boomrealestatepodcast.com/coaching