Episode 173 (Season 3.5, Episode 1)
Choose Your Favorite People REVISITED
This is the first of a special series of episodes we’re revisiting during the COVID-19 pandemic. We’ll cover 1) Working from Home, 2) Running a Virtual Team, 3) Building a Business Plan, and 4) today’e episode on categorizing the people in your sphere for more effective marketing.
You probably shouldn’t choose your favorite people, but that’s exactly what we’re advising with this week’s episode. To take it further, we suggest you CATEGORIZE everyone you know, and then treat them differently depending on their category. It’s either a horrible way to treat people or awesome “segmented marketing tactic.” You be the judge!
SHOW NOTES
The Boom Real Estate Podcast is filmed before a live studio audience. [0:30]
Spelling bee woes [3:00]
The difference between successful agents and unsuccessful agents [3:49]
Segmenting your list [4:25]
Feel free to push down an old person [4:50]
Level 3 Contacts [5:17]
Level 2 Contacts [7:25]
Courting a Level 2 Contact [8:40]
Automated systems to stay in touch [9:40]
Megan gets fired [10:52]
Megan recommends over-hydrating people until they die [11:04]
Level 1 Contacts [12:04]
Auditing your contacts [13:26]
Touching your Level 1 Contacts [14:00]
Building your touches around events [16:21]
VIP Contacts [18:30]
How to treat your VIPs [19:40]
Todd loses his train of thought [23:31]
SHOW LINKS, CORRECT SPELLINGS, AND DEFINITIONS
Aladdin theme: https://www.youtube.com/watch?v=hZ1Rb9hC4JY
Echelon: https://www.merriam-webster.com/dictionary/echelon
Beige: “B-E-I-G-E”
Excel: http://spreadsheets.about.com/od/excelformulas/ss/What-is-Microsoft-Excel-and-What-Would-I-Use-it-for.htm
Top Producer: http://marketing.topproducer.com/tpcrm/?utm_source=BingTextAds1&utm_medium=Advertising&utm_content=TPCRM&utm_campaign=20160518TPCRMBingTextAds1
Realty Juggler: https://www.realtyjuggler.com/?Source=MSN_RJ
TBD: [abbrev.] “To Be Determined”
Enya: http://enya.com/
-and-
http://images.fanpop.com/images/image_uploads/Enya-enya-66140_1024_768.jpg
Minnesota Vikings: http://www.vikings.com/
Detroit Tigers: http://detroit.tigers.mlb.com/index.jsp?c_id=det
Jest: [v] “To kid”
BOOM LINKS
Email: info@boomrealestatepodcast.com
Web: www.boomrealestatepodcast.com
Facebook: https://www.facebook.com/boomrealestatepodcast
Instagram: https://instagram.com/boompodcast/
Youtube: https://www.youtube.com/channel/UCt1P-rEDZ1h2UYT20EN4mYQ
Real Estate On Purpose: http://reonpurpose.com/
30-Day Jumpstart: http://boom30.com/
Sphere Marketing Webinar: BoomSphereMarketing.com